When you ask how much an agency charges, you hear "it depends".
While not particularly helpful, it is often true.
There is no fixed cost for aUK social media agency, so you're never sure what price to expect. This can make it difficult to know if you are paying a fair price or if you are being ripped off when you are quoted a price.
To show you what you'll pay when hiring an agency, we've compiled what the prices are, the average prices, and whether it's better to hire a freelancer or an agency.
Pricing and Packages for Social Media Marketing Agencies
Social media management agency prices can vary drastically, with agencies charging anywhere from £500 to £50,000 per month for their services.
If you work with an agency, you mustKeep an eye on your goals and budget.The most expensive does not necessarily offer the best service. However, you often get what you pay for.
When looking at the social media management prices an agency charges, focus more on the value you expect than the cash value. If you choose the right agency, your investment can quickly pay for itself many times over. You can get a rough idea of the performance you can get by looking at thesecase studiesand see the typical results they achieve.
The price of a social media management agency depends on several factors
The longer they are in the trenches, the more knowledge and experience they will have and, as a result, they are likely to earn more.
A social media management agency in central London will cost more than an agency in the East Midlands due to overhead and talent pools.
An agency that consistently wins awards and provides high ROI to its clients can charge a higher price, just like top athletes charge higher salaries.
Who works with you? If they work with Fortune 500 companies and big names, they will cost more.
- services offered
When they are super specialized in a service, they charge more for it than other agencies. A more generic agency will probably cost less, but may not produce the same results.
- Contract term
Some agencies prefer to tie them to long contracts, which may be cheaper, but clients can't go ahead unless they get good value for money. Agencies that offer shorter contracts, on the other hand, are forced to deliver results.
When it comes to how much social media management agencies charge, it really depends. Agencies can charge per campaign, per day, as a monthly fee, or with a custom package. Typically, these are the prices you're likely to see:
Prices and packages for social media management
social media managementis to manage the social accounts of a brand, implement social media strategies andcreate engaging content.
The average fee for a UK agency for social media administration is:
- £650 per day
- £1,120 monthly advance
- €400 per campaign
These prices are generally based on a per platform basis. The more social accounts an agency manages, the more likely they are to get paid.
Prices paid for social advertising
paid social advertisingMedia buying, or media buying, is the purchase of advertising space on a social media platform in order to show your ads to the right audience.
There are two ways an agency charges for this: a flat fee or a percentage of ad spend.
For flat fees, the UK average agency fee for paid social advertising is:
- £430 per day
- £587.50 monthly advance
- £266 per campaign
If an agency operates on a percentage pricing model, you can expect to pay 10-15% of your total monthly ad spend for the service.
Most agencies offer both payment models.
Social Media Influencer Marketing Agency Awards
influence marketingHire a content creator to create sponsored content that promotes your brand to your audience. An agency can help you find the right influencers, showcase the results you get, and keep everything on budget.
Social media agencies typically charge a placement fee to search for influencers or a percentage of your influencer media spend.
Most of the time, an influencer creates content forInstagram🇧🇷 Prices charged may vary based on audience and engagement rates. They usually charge for shipping.
This is what you can expect:
Social Media Marketing: prices for agencies vs freelancers
Hiring a freelancer is more like hiring an extra hand to help with a project. Commissioning an agency, on the other hand, is more like this.Hire a partner to work with you to develop a strategy and use your resources to bring it to life.
The price difference between agencies and freelancers
First of all, a freelancer must be cheaper than an agency. This is because an agency has to pay salaries, software subscriptions, and other operating expenses. You also need to win. However, a freelancer is just a person.
However, since a freelancer is one person, they probably only have experience in one area. while an agencyoffers a team of specialists in different functionsthey all work together.
If you have a project that requires media buying and video production for your ads, for example, you'll need to hire several freelancers. This can quickly increase the price. On the other hand, when you hire an agency like The Social Shepherd, you get both services under one roof.
Why agencies are a better option than freelancers.
Freelancers can work faster than an agency and meet tight deadlines. However, freelancers lack a whole range of skills, knowledge and resources. No individual is as efficient as a larger team.
Because of the way you hire them, a freelancer can become more of an employee than one who systematically guides you through the social media marketing process.
An agency has access to resources and capabilities that a freelancer might not. This results in a higher quality end product with generally stronger results.
Which path should you take? Other questions you must answer first.
It depends on how important success on social media is to you. Do you want to grow and achieve your goals through a solid strategy or just have someone handle your content or media buying needs on a schedule?
But most importantly, it depends on the project and the budget you have.
If it's something small or short-term, hire a freelancer. However, if you plan to run a massive campaign or double down on your social media efforts, you have an agency on your side.
What are The Social Shepherd's social media management prices?
we offerfour main servicesfor social media marketing. We keep our pricing for these services transparent and hassle-free. That way, you can make the best decision without feeling the pressure of a hard sell.
We charge a minimum of £2000 per month, but each offer we create is fully tailored to your brand, so this price is subject to change based on your needs.
In terms of contract, we initially offer a 3-month contract. If you are satisfied with the results achieved, this will convert to a rolling 28 day contract.
We prefer shorter contracts because we like to be measured for the quality of our work and the results obtained. This puts us in charge of offering you our best work and never leaving clients in the background.
View our case studies to see the results we have achieved for our clients. To see how we can help you achieve similar (or better) results, book yourFree strategy call here.
Do you want to find an agency that suits your needs? See our full list ofThe best social media agencies in the UKOn here.