How to Make Good Money as a Social Media Manager: Salary Trends 2022 (2023)

FAQs

What is the highest salary of Social Media Manager? ›

Highest salary that a Social Media Manager can earn is ₹10.1 Lakhs per year (₹84.2k per month). How does Social Media Manager Salary in India change with experience? An Entry Level Social Media Manager with less than three years of experience earns an average salary of ₹3.4 Lakhs per year.

A social media manager with no experience might earn $47,668 annually. Including commissions or benefits, the total pay can reach an average of $78,350 per year, according to Glassdoor. According to Payscale, entry-level social media managers can earn an average of $15.21 per hour.

In the US, the average salary for a social media manager is $17.99 per hour.

Social media marketing is a very good career, but like any job, it's not necessarily well-suited for everybody. If you enjoy sharing content and building and growing a community, social media is a great space.

According to Payscale, social media managers make an average of $53,060 per year. The top 1% of social media managers make $99,000 each year.

Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many hats. Along with the pressures, it's just not healthy to be constantly plugged in the way social media managers often are.

The US Bureau of Labor Statistics (BLS) predicts that advertising, promotions, and marketing manager roles are expected to increase by 10 percent between 2020 and 2030 in the US [2]. In the US, social media managers earn an average salary of $74,367, according to Glassdoor (July 2022).

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers.

It might be typical 9-to-5 working hours, or it could include some weekend hours.

What is the average age of a social media manager? ›

Here are average rates for both: Social Media Specialist salary: $6,000 per month. Social Media Manager freelance rate: $14-35 per hour. Creator compensation: $100-$425 per post or video.

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

Social Media Managers on Upwork cost $14–$35/hr.

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

The average TikTok Community Manager earns an estimated $79,488 annually, which includes an estimated base salary of $71,908 with a $7,580 bonus. TikTok's Community Manager compensation is $13,037 more than the US average for a Community Manager.

Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

What social media managers should not do? ›

Social media managers typically work more than the standard 40-hour workweek. Most social media managers worked slightly more than the standard 40-hour workweek, averaging 41-59 hours per week.

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

They are the leader who oversees your social media strategy from scheduling posts to reporting on performance. They are often responsible for managing a team and they check the quality of all posts, ensuring they adhere to the business's social media policies.

As you grow in your social media expertise, you may eventually consider a career as a social media consultant. In this role, you'll manage multiple client relationships and advise a variety of brands on how to build and deploy their social strategies.

A Community Manager, sometimes called a Social Media Community Manager, is a link between loyal brand followers and an organization. A Community Manager is responsible for interacting with a company's social media audience on various platforms to build a strong following.

We heard from social media managers who managed three to ten social media accounts each. Others reported managing twenty or more Facebook pages, while other managers reported higher numbers, between twenty-five and sixty.

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation.

How do I sell myself as a social media manager? ›

With proper guidance and hard work, you can have many opportunities to kick start your career as a digital marketer and become rich.

You can be as shy as a mouse being an introvert, and still find success through social media marketing. Everyone has an equal playing field online. Let's start by saying that most introverts aren't always shy or dislike talking to people; it's a fact you need to switch off from the buzz around you at times.

Focused Role: If someone is solely an Account Manager (that is, they aren't also doing fulfillment), they can typically handle 4-8 accounts. If someone is solely a Strategist (that is, they aren't also a day-to-day client contact), they can handle 8-12 clients. Here's more on the six Agency Roles.

Two of those mentioned, specifically community managers and social media managers, seem to have a different job description altogether. It seems that since social media is 24/7, a job in social media (or community) management can be expected to be a 24/7 job as well.

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.

To pursue this career, you must develop strong communication skills, earn a relevant degree and master the use of social media. Many people think social media is “easy." While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it.

How much does content development cost? Creating high-quality content can run the gamut depending on complexity, research, employee incentives, and more, but generally falls into the price range of $500 – $3,000 for solid content. This typically includes space for revisions, research, custom graphics, etc.

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

Are social media managers worth it? ›

Yes, a social media manager is worth it because they can help curate social media posts, post on all your social media accounts, nurture your followers, and attract a targeted audience to your business to build brand recognition, trust, authority, and increase sales.

The estimated total pay for a Social Media Manager at Freelancer is $61,620 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $55,934 per year.

An in-demand role, Social Media Manager positions typically require a bachelor's degree in marketing, public relations or similar. According to Glassdoor, Social Media Managers earn an average salary of over $46,000 in the U.S. The role is fast-paced and varied involving many tasks in the space of a day!

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

It might be typical 9-to-5 working hours, or it could include some weekend hours.

They are the leader who oversees your social media strategy from scheduling posts to reporting on performance. They are often responsible for managing a team and they check the quality of all posts, ensuring they adhere to the business's social media policies.

What is the highest paying job in social media marketing? ›

They can also work for an agency—either a social media agency, PR firm, or related organization—and contribute to its clients' social strategy, content, campaign performance, reporting, and more. While working for an agency or firm, you're likely to have a title like account manager or coordinator.