How to Make Good Money as a Social Media Manager: Salary Trends 2022 (2023)

The world is moving forward and media and technology concepts are thriving with the changing times. With the rise of analytics and demand for social media, job opportunities related to the media class have steadily increased. But there are some pressing questions that need to be answered. What is the Salary of a Social Media Manager or Executive? How much should you charge for your freelance social media jobs? Do you underestimate yourself or end up getting scammed by paying customers?

This article aims to help you find the perfect social media role for you, where to find those jobs, and how much you should earn as a social media manager.

Job Descriptions in the Social Media Industry

Jobs in this industry such as B. Social Media Manager and Social Media Executive help the individual to showcase their talents and achieve success in this field when they ensure good pay.

Below are some roles you can explore if your interests lie in the social media space and the salary structure that goes with it.

1. Social media manager

A social media manager is essentially a person who oversees, customizes, and manages a company's social media presence. If you want to become a social media manager, your duties will include brainstorming, creating and posting content on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc. You will have full access to all accounts and therefore the company must choose the manager carefully to avoid breach of trust. Social media executives are also expected to oversee the work of other employees, including social media specialists.

lohnscale:Social Media Manager salaries start at3.3 thousand per year.Salary depends on a number of factors, such as the location of the employer and, most importantly, experience. As you gain experience, you will see a significant increase in terms of salary.

2. Social media manager

If you are a person who is aware of current social media trends and spends a lot of time on social media, then you might be able to make a living as a social media manager. Social media managers are responsible for managing the social media accounts of companies, celebrities and entrepreneurs. Large companies often hire full-time social media managers to work in-house, while small businesses and individuals rely on hired social media managers to help them achieve their marketing goals.

lohnscale:In India, the salary of a social media manager can be average5.6 thousand per year🇧🇷 These professionals can expect to earn approximately 5 lakh per year as a starting salary. In industry, experienced people can earn up to 7.5 lakh per year. There is a huge demand for social media managers in India thanks to the rising popularity of social media platforms and apps.

3. Social media analyst

A social media analyst examines consumer data by region, as well as customer preferences by age, gender, and other criteria. It's a simple strategy for retaining customers, setting prices, and incorporating new marketing techniques. A social media analyst regularly assesses data on their own brand, content and campaign performance, as well as social listening data, and turns them into actionable business recommendations. Comfort with social media analytics, tools for reporting on key KPIs, and troubleshooting to increase overall social performance and achieve goals are the foundation of your position. Understand social media and how it affects audience behavior and content performance in different ways. Realize the value of social data in all aspects of your business and help others see social media in new ways.

lohnscale:A social media analyst in India can earn up to9.5 lakh per year or Rs 487 per hour🇧🇷 Entry positions start at7.5 thousand per year, while more experienced workers compensate13 thousand a year.

How to Make Good Money as a Social Media Manager: Salary Trends 2022 (2)

14 platforms to land high-paying freelance social media projects

To supplement your social media manager salary, you can do social media side jobs to supplement your main job, or if you're a freelancer constantly looking for new jobs, these 15 platforms will help you get started. A bonus? These are usually reliable customer aggregators who pay well and on time!


It is a freelance marketplace that connects freelancers with companies that need digital services such as website design, content writing and voiceover. This freelancing site facilitates communication between freelancers and entrepreneurs. When a buyer buys a show, the system debits their account and holds the money for them. After deducting a commission fee, the system sends freelancers 80% of the amount offered.


Toptal is an independent platform that connects companies with highly qualified freelancers from the industry. Toptal has a wide range of freelancers, from web developers and designers to financial advisors and product managers.


Upwork is a freelance marketplace that connects clients and freelancers from all over the world. The platform covers a wide range of topics from web design and software development to customer service and accounting. Clients and freelancers can connect in a variety of ways, including posting a task and hiring talent or purchasing a predefined service from the project catalog.

4.Freelancer. with is another freelance site that brings together experts and companies from all over the world to work on different projects. Due to the wide range of expertise, customers can easily find a specialist of any type. The freelancer receives the full amount. However, during stalled contests and projects, the platform takes 10% of your total earnings.


Behance is a site for those looking for creative freelancers. There is a lot of great work to see such as illustration, animation, web design, mobile app development, etc. Behance also serves as a social network for designers to connect.

6.flexible workplaces

Flexjobs is a site specializing in remote and flexible employment opportunities such as freelance, part-time and full-time. There are many different types of jobs, from education and training to journalism, author and social media specialist. Flexjobs ensures that all jobs posted on the site are legitimate. Four plans are available, with prices starting at $6.95 per week.


Guru is a platform where freelancers and companies from all over the world can collaborate. Business owners can hire professionals with a wide range of skills, such as programmers, graphic designers, and product managers. This freelance site makes it easy to find jobs and send offers to clients. Freelancers can bid on short-term or long-term projects, each offering a fixed price.


LinkedIn is one of the most popular job sites and offers an easy way to find jobs in a variety of fields. It also acts as a social networking platform for professionals to network and interact with each other.


99designs offers many opportunities for freelance designers looking for work. It is an independent site specially designed for collaboration between designers and companies.


Dribbble is a popular platform for creative professionals to meet, network and interact with each other.

11people per hour

PeoplePerHour connects companies with professional freelancers for hourly or project-based jobs. Millions of freelancers work in areas such as public relations, social media management, marketing and journalism.

12service scenario

ServiceScape is an online job board that specializes in providing freelancers with in-depth writing, photoshop, social media management and translation skills. The platform's freelancers help profile and promote them to a growing customer base.


DesignHill is a creative marketplace where companies can source high-quality designs from professional designers and artists. Various design requests are available, e.g. B. logos, websites and brochures. They also feature industry experts who offer invaluable advice when it comes to a specific brand's social media presence.


TaskRabbit is a service provider that matches clients with freelancers to help them with a variety of everyday tasks.

These are some of the websites that have helped people find a job with a fair and substantial salary on social media. In addition to a regular salary as a social media manager, you can also extend your earnings to those generated on freelance platforms. They provide quality jobs by collaborating with multinationals and startups and have created a wide network in this age of digital boom and growing prospects.

Did you like it? Keep reading-



What is the highest salary of Social Media Manager? ›

Highest salary that a Social Media Manager can earn is ₹10.1 Lakhs per year (₹84.2k per month). How does Social Media Manager Salary in India change with experience? An Entry Level Social Media Manager with less than three years of experience earns an average salary of ₹3.4 Lakhs per year.

Can you make a living as a social media manager? ›

A social media manager with no experience might earn $47,668 annually. Including commissions or benefits, the total pay can reach an average of $78,350 per year, according to Glassdoor. According to Payscale, entry-level social media managers can earn an average of $15.21 per hour.

How much should you pay social media manager? ›

In the US, the average salary for a social media manager is $17.99 per hour.

Is social media marketing a good career 2022? ›

Social media marketing is a very good career, but like any job, it's not necessarily well-suited for everybody. If you enjoy sharing content and building and growing a community, social media is a great space.

Are social media managers paid well? ›

According to Payscale, social media managers make an average of $53,060 per year. The top 1% of social media managers make $99,000 each year.

Is social media manager a stressful job? ›

Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many hats. Along with the pressures, it's just not healthy to be constantly plugged in the way social media managers often are.

Is social media manager a stable job? ›

The US Bureau of Labor Statistics (BLS) predicts that advertising, promotions, and marketing manager roles are expected to increase by 10 percent between 2020 and 2030 in the US [2]. In the US, social media managers earn an average salary of $74,367, according to Glassdoor (July 2022).

Who is above a social media manager? ›

Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers.

How many hours do social media managers work per day? ›

It might be typical 9-to-5 working hours, or it could include some weekend hours.

How can social media managers make extra money? ›

Here are some great platforms for finding work jobs:
  1. Upwork. I found my very first social media management gig through Upwork, so I can't recommend this platform enough! ...
  2. Flexjobs. Flexjobs is another excellent place to find freelance social media manager gigs. ...
  3. Fiverr. ...
  4. Freelancer. ...
  5. 5. Facebook Groups.
18 Oct 2020

What is the average age of a social media manager? ›

38 years old

What should you charge for social media marketing in 2022? ›

Here are average rates for both: Social Media Specialist salary: $6,000 per month. Social Media Manager freelance rate: $14-35 per hour. Creator compensation: $100-$425 per post or video.

How much do beginner social media managers charge? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

How much do freelance social media managers charge per hour? ›

Social Media Managers on Upwork cost $14–$35/hr.

What is the best career option in 2022? ›

  • Data Scientist.
  • Data Analyst.
  • Blockchain Developer.
  • Digital Marketer.
  • Cloud Computing Professional.
  • Artificial Intelligence and Machine Learning Expert.
  • Manager (MBA)
  • Software Developer.
4 Oct 2022

What is the future of social media 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

How much do TikTok social media managers make? ›

The average TikTok Community Manager earns an estimated $79,488 annually, which includes an estimated base salary of $71,908 with a $7,580 bonus. TikTok's Community Manager compensation is $13,037 more than the US average for a Community Manager.

What are the disadvantages of being a social media manager? ›

  • It's time consuming. We all know how time consuming social media can be when you're a blogger, but when you're doing it for a day job? ...
  • You deal with complaints. Social media is becoming the new way of dealing with customer service. ...
  • Social media never stops. ...
  • You represent your company. ...
  • Negativity. ...
  • It's not easy.
15 Sept 2015

Is social media manager a fun job? ›

Even though there are some unexpected tasks required, being a social media manager is a fun, rewarding job. You instantly see the results from hard work and it's interesting to be part of an industry that is so fast-paced, ever-changing, and new in every aspect.

How do social media managers not burn out? ›

No wonder so many of us are experiencing social media burnout. For social media professionals, it can be even more overwhelming.
12 ways to avoid social media burnout
  1. Set boundaries. ...
  2. Check in with yourself. ...
  3. Get support at work. ...
  4. Plan for a social media crisis. ...
  5. Schedule time for self-care. ...
  6. Do nothing (really!)
6 Oct 2022

What social media managers should not do? ›

7 Things Social Media Managers Should Never Do
  • ❌ Take and Use Images Off of Google. ...
  • ❌ Implement Clients' Bad Advice. ...
  • ❌ Start Work Without a Contract In Place. ...
  • ❌ Work On a Commission-Only Basis. ...
  • ❌ Place (and Pay For) Facebook Ads with Your Personal Profile. ...
  • ❌ Join Like Ladders and Instagram Pods. ...
  • ❌ Give Away Services For Free.
15 Mar 2019

How many hours a week does social media management take? ›

Social media managers typically work more than the standard 40-hour workweek. Most social media managers worked slightly more than the standard 40-hour workweek, averaging 41-59 hours per week.

What Does a social media manager do every day? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

What does a social media manager do all day? ›

They are the leader who oversees your social media strategy from scheduling posts to reporting on performance. They are often responsible for managing a team and they check the quality of all posts, ensuring they adhere to the business's social media policies.

What is the next step after social media manager? ›

As you grow in your social media expertise, you may eventually consider a career as a social media consultant. In this role, you'll manage multiple client relationships and advise a variety of brands on how to build and deploy their social strategies.

What other careers can social media managers do? ›

Here is a list of possible career transitions and similar professions a typical Social Media Manager often moves into, within or outside their industry.
  • Marketing Manager. ...
  • Digital Marketing Manager. ...
  • Marketing Specialist. ...
  • Marketing Director. ...
  • Marketing Coordinator. ...
  • Digital Marketing Specialist. ...
  • Founder. ...
  • Brand Manager.

What's another name for social media manager? ›

A Community Manager, sometimes called a Social Media Community Manager, is a link between loyal brand followers and an organization. A Community Manager is responsible for interacting with a company's social media audience on various platforms to build a strong following.

How many accounts do social media managers run? ›

We heard from social media managers who managed three to ten social media accounts each. Others reported managing twenty or more Facebook pages, while other managers reported higher numbers, between twenty-five and sixty.

How do social media managers stay organized? ›

9 Social Media Management Tips to Keep You Organized
  1. Develop a strong social media strategy. ...
  2. Consistently update your content calendar. ...
  3. Schedule your posts ahead of time. ...
  4. Know reliable sources to keep you up-to-date on social media trends. ...
  5. Create a spreadsheet to keep track of your company's social media requests.

How are social media managers paid? ›

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation.

How do I sell myself as a social media manager? ›

Here's how:
  1. Close skill gaps. Developing a few key marketing skills will serve you well, and you don't have to get a college degree to learn them. ...
  2. Learn Social Media Platforms and Marketing Analytics. ...
  3. Gain Relevant Work Experience. ...
  4. Develop a Portfolio. ...
  5. Market Yourself to Potential Clients.
27 Oct 2021

Can Social Media Marketing make you rich? ›

With proper guidance and hard work, you can have many opportunities to kick start your career as a digital marketer and become rich.

Can an introvert become a social media manager? ›

You can be as shy as a mouse being an introvert, and still find success through social media marketing. Everyone has an equal playing field online. Let's start by saying that most introverts aren't always shy or dislike talking to people; it's a fact you need to switch off from the buzz around you at times.

How many accounts should a social media manager manage? ›

Focused Role: If someone is solely an Account Manager (that is, they aren't also doing fulfillment), they can typically handle 4-8 accounts. If someone is solely a Strategist (that is, they aren't also a day-to-day client contact), they can handle 8-12 clients. Here's more on the six Agency Roles.

Do social media managers work 24 7? ›

Two of those mentioned, specifically community managers and social media managers, seem to have a different job description altogether. It seems that since social media is 24/7, a job in social media (or community) management can be expected to be a 24/7 job as well.

How much should I charge for an Instagram post 2022? ›

Featured Influencer Marketing Companies
Type of content / Influencer TierNano (500-5k followers)Micro (5k-30k followers)
Instagram Post$100$172
Instagram Video$114$219
Instagram Story$43$73
26 Oct 2022

How much should I charge for a TikTok? ›

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.

Is being a social media manager Easy? ›

To pursue this career, you must develop strong communication skills, earn a relevant degree and master the use of social media. Many people think social media is “easy." While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it.

How much should I charge to create content? ›

How much does content development cost? Creating high-quality content can run the gamut depending on complexity, research, employee incentives, and more, but generally falls into the price range of $500 – $3,000 for solid content. This typically includes space for revisions, research, custom graphics, etc.

How much should I pay a social media manager? ›

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

Are social media managers worth it? ›

Yes, a social media manager is worth it because they can help curate social media posts, post on all your social media accounts, nurture your followers, and attract a targeted audience to your business to build brand recognition, trust, authority, and increase sales.

How much can a freelance social media manager make? ›

The estimated total pay for a Social Media Manager at Freelancer is $61,620 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $55,934 per year.

What qualifications do you need to be a social media manager? ›

An in-demand role, Social Media Manager positions typically require a bachelor's degree in marketing, public relations or similar. According to Glassdoor, Social Media Managers earn an average salary of over $46,000 in the U.S. The role is fast-paced and varied involving many tasks in the space of a day!

What qualifications are required to be social media manager? ›

You'll need:
  • knowledge of media production and communication.
  • to be thorough and pay attention to detail.
  • the ability to sell products and services.
  • the ability to work well with others.
  • the ability to use your initiative.
  • thinking and reasoning skills.
  • business management skills.
  • excellent verbal communication skills.

How do I start as a social media manager? ›

How to become a social media manager
  1. Garner experience in social media marketing strategy.
  2. Earn a degree or gain relevant work experience.
  3. Build your own social media following and post strategic and thoughtful content.
  4. Learn how to use social media and general marketing analytics.
  5. Undergo training.

How do I get my first job as a social media manager? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
19 May 2022

How much does a beginner social media manager make? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

How many hours does a social media manager work? ›

It might be typical 9-to-5 working hours, or it could include some weekend hours.

What do social media managers do daily? ›

They are the leader who oversees your social media strategy from scheduling posts to reporting on performance. They are often responsible for managing a team and they check the quality of all posts, ensuring they adhere to the business's social media policies.

How do social media managers get paid? ›

Many newbie social media managers charge approximately $25 – $35 an hour to start, typically between 10 or 20 hours per month per client. This means that each client is worth $250 – $700 per month.
There are different ways to charge for social media management:
  1. Hourly.
  2. Monthly rate.
  3. Flat project rate.
17 Jul 2019

What is the highest paying job in social media marketing? ›

  • Entrepreneur – Social Media Consultant. Salary Range: $35,000 - $175,000 and up. ...
  • Vice President of Communications. Salary Range: $100,000 - $150,000. ...
  • Public Relations Manager. ...
  • Marketing Communications Manager. ...
  • Search Engine Optimization (SEO) Specialist. ...
  • Content Manager. ...
  • Marketing Consultant. ...
  • Online Community Manager.

What can I do after being a social media manager? ›

They can also work for an agency—either a social media agency, PR firm, or related organization—and contribute to its clients' social strategy, content, campaign performance, reporting, and more. While working for an agency or firm, you're likely to have a title like account manager or coordinator.


Top Articles
Latest Posts
Article information

Author: Cheryll Lueilwitz

Last Updated: 27/12/2023

Views: 6213

Rating: 4.3 / 5 (54 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Cheryll Lueilwitz

Birthday: 1997-12-23

Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469

Phone: +494124489301

Job: Marketing Representative

Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking

Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.