Social Media Director - VIVAHR Job Description Template (2023)

cathedral»Job description template for social media

Are you looking for a new team member? The hiring process becomes a lot more fun when you use VIVAHR's Social Media Manager Free Job Description Template.

This sample social media manager job description can help you write a job posting that attracts the right candidates. You can customize this job description to fit your unique responsibilities and criteria.

Since the program's methods are up-to-date and resourceful, we recommend usingVIVAHR softwareStart the hiring process right with the search process. Are you ready to make your recruiting experience more fun and efficient?

Who is a Social Media Director?

To build a social media following and promote a company brand, a social media manager may work for a digital marketing agency or as part of an in-house marketing team. They interact with their audience through posts, comments, and replies, creating a relevant business voice.

Social media managers can outsource content creation and analyze which elements of their campaigns drive the most interactions and conversions. They also follow posts about the company online to reduce negative reviews and share good testimonials with existing customers to deepen their connection.

Jobs related to social media manager

  • community manager
  • Specialist digital communication
  • Digital Media Director

Top social media management skills


why is it important

knowledge of social media

A social media executive must be able to use social media to maintain or build a brand. These experts must regularly post text, video, and photos of interactions with the company's target market, monitor online conversations on the company's social media accounts, and respond to consumer concerns through social media platforms.

to communicate

This job requires excellent oral and written communication skills. Social media executives must work with authors, designers, developers and clients and report to senior management. These employees must identify social media events, such as interesting hashtags or sensitive topics, and act as skilled communicators to deliver relevant content that aligns with the company's social media strategy.


This role requires the ability to research social media trends, identify new social media tools and localize online conversations in real time. To properly manage social media marketing, a social media manager must have an understanding of social media trends and strategies, as well as the company's online presence.

follow the trend

Knowing trends and using them to your advantage is one of the most important community management skills. This requires a detailed understanding of the market, key players and what works best. Details of campaigns you've run in response to current trends, or campaigns you've designed that are clearly popular with your followers, can be included in your resume.

time management

Since your most ardent followers may not be online during business hours, plan ahead to maximize connection when they appear. From choosing the best time of day to reach your target audience to planning your holiday marketing for maximum impact, you need to be good at prioritizing everything.

Social Media Director Job Description Template (Free)

We are looking for an experienced social media executive to oversee our company's online presence across multiple platforms. Every major project should be reported on by a social media manager who creates engaging content, gauges audience reaction, and delivers compelling content. It is also smart to keep track of all access codes. Do you find it attractive?

You have to strike a good balance between delivering regular results and keeping clients engaged to be a good social media director. A top notch social media expert knows the best times to post on each social media platform. You can develop quickly in our team. Send an inquiry now to join us.

Duties and Responsibilities of the Social Media Director:

  • Oversee and develop a pool of social media experts.
  • Create written articles that are concise, memorable and effective in moving readers to action.
  • Collaborate with videographers and media designers to ensure posts are interesting.
  • Create content that can be shared on various social media platforms.
  • Monitor user engagement and comments on each post.
  • Investigate the consequences of publications and report on them.
  • All login details are kept in a secure database.
  • Follow for updates on all relevant social media initiatives.
  • Discover the potential benefits of social media platforms we're not using yet.

Social Media Executive Requirements:

  • A bachelor's degree in marketing, communications, journalism, creative writing or a related field is required.
  • He was director of social media at a similar company.
  • All the major social networking sites, including their algorithms, are highly skilled.
  • Hootsuite and its integrations are well known.
  • Learn more about the procedures for generating and serving sponsored ads.
  • Ability to write persuasive and authoritative posts.
  • A flexible and playful writing style.
  • Learn more about key engagement metrics.
  • Thank you for your new perspectives and ideas.
  • Willing to work overtime to accommodate different time zones.

Social Media Director - VIVAHR Job Description Template (1)

Social Media Director - VIVAHR Job Description Template (2)

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Sample interview questions for a social media manager

Once you've collected all of your applications, use these sample interview questions for social media executives. We ask questions that help you narrow down your options and select the best candidate for the job. Are you ready to continue searching for the right fit?


  1. Why did you want to work in social media?
  2. Do you have experience using social platforms?
  3. What are the three most important skills required for a marketing job?

Human Resources

  1. Why is social media marketing so important to you?
  2. Tell me about a successful social marketing campaign you led.
  3. What can we do to improve our current marketing efforts so that we can expand our customer base?

to manage

  1. How do you stay up to date with the latest marketing strategies, methods and trends?
  2. How did you perform the task?
  3. Do you think prioritizing tasks is important?

technical knowledge and skills

  1. What is the most effective way to incorporate branding into all marketing materials?
  2. Which CRM software have you used before?
  3. What past experiences have best prepared you for the role of a social media executive?

What are the educational requirements for a social media executive?

Typically, a bachelor's degree in Internet marketing, journalism, or a similar discipline is required. This is often useful if the candidate has experience in advertising, public relations, sales, etc.

How much to pay when hiring a Social Media Director

Social media executives typically earn between $24,500 and $60,000 per year, with an average annual salary of about $41,677. Hourly wages range from $12 to $29, with an average hourly rate of $20.

Percentage basis



50% (to media)



hourly rate

12 $

15 $

20 $

27 $

29 $

annual salary

$ 24 500

$ 31.000

41 677 $

$ 55.500

$ 60.000

Frequently Asked Questions about Social Media Executives

What are the qualities of a good social media director?

Digitally savvy social media executives value understanding new technologies and internet developments. They are outgoing and friendly, which is reflected in posts and replies on the company's social media platforms.

In their work, they combine creativity with analytical thinking and a willingness to take risks to build a clear and engaging brand voice. Successful social media managers like to work fast and have the humor and sense of humor to respond quickly to comments and keep the public informed by posting multiple times a day.

Is there a difference between a digital marketer and a social media executive?

Digital marketers use different online marketing strategies while social media executives only focus on social media platforms such as Twitter, Facebook, Instagram and Pinterest. Digital marketers can use social media as part of their overall plan, but they can also use web analytics and other marketing tactics such as SEO, email campaigns, and paid online advertising.

Social media managers are experts at really engaging consumers on social media and engaging them by giving your company a personality just like people do on their own social media accounts.

What are the day-to-day responsibilities of a social media executive?

They spend most of their time developing content online or working with social media specialists and interns to manage cross-platform campaigns. They schedule posts, respond to comments, and read comments on topics to discuss.

They browse the profiles of other companies and individuals to see what kind of recommended content they can post in the form of images, videos, and text. They can host live streams to actively engage viewers and provide interactive entertainment directly to them.

They use social media data to report to business leaders to measure the impact of their actions.

What should you look for in a resume of a social media executive?

Look for resumes from social media or previous business accounts that contain personal information to set serious applicants apart from the crowd. Good candidates can demonstrate their social media literacy by including a link or QR code in their resume as a social media portfolio.

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